Hart Public Relations & Communications Capabilities

Hart Public Relations & Communications provides the following services on a stand-alone basis, as part of an in-house communications team or in partnership with other professional service providers.

• Strategic Marketing Communications Planning

Strategic planning involves working with the client to research the business space and competition, to develop distinctive messages, to establish measurable, realistic goals, to identify specific audiences and to develop a targeted action plan to accomplish and evaluate set goals.

Experts predict blogs soon will outnumber web sites, and social media will become the “new normal”. Our experienced online team includes experts in front-end planning, such as marketing, messaging and designing to back-end technicians skilled in coding, uploading and all things cyber related. Web sites, Facebook, blogs, et al – you name it, we do it.

Whether online or on the front page of a weekly newspaper, the first step in nearly every project we do is messaging to help differentiate what’s special about you, your product or service. This step is critical to effective image development and brand positioning in the marketplace. Messaging helps companies define or re-define themselves, and establishes benchmarks from which to measure business reputation, sales, market share, revenues and internal operations.

No one is immune to a crisis, regardless of organizational size, revenues or number of employees. This is especially true in today’s world of cell phone cameras, hidden taping devices and the warp speed of social media. The more prepared a company is to deal with the unexpected, the better the outcome and recovery are for all stakeholders. We work with clients to anticipate operational issues and uncontrollable situations – as well as technological advances - so they are able to respond in a professional and timely manner.

Employee morale and loyalty are critical to productivity and the bottom line, particularly when the economy is in a downturn. Unhappy or ill trained employees often make unflattering headlines. Our measurable tactics include steps to address internal communications, morale, teamwork and company loyalty.

Media relations services range from targeted social media approaches to hosting editorial board meetings to pitching news/feature stories on local, national and trade levels. We also provide an award-winning media training program to prepare company executives and spokespeople to deal with the media in both good times and bad. Taped interviews, experienced reporters and self critiques are part of the training.

Quality, effective writing is a fundamental skill set in nearly every business. We specialize in original copywriting and experienced editing for a variety of marketing and communications materials, including blogs, web sites, press releases, white papers, trade stories, opinion editorials/columns, advertisements and the like.