• EveryDayPR Blog
Designed for businesspeople to consider a viewpoint from an experienced public relations practitioner, this blog tripled in subscribers in its first three months. The content combines current issues, controversy and satire, with regular comments from Alabama to Australia.
   Visit the Blog

• High BMI? Web Site
Tennessee Dietetic Association
To provide professional, public assistance resources to parents of overweight and obese children, the “High BMI?” web site is targeted to Tennessee’s rural counties in which childhood obesity is most prevalent. The site’s launch was timed in conjunction with mandatory Body Mass Index testing in public schools.
   Visit the Web Site

• RMC Web Site
Northeast Alabama Regional Medical Center
This 382-bed community hospital needed an overhaul of its web site to better inform patients, families and visitors of the hospital’s programs and services, as well as to recruit physicians and staff. Our focus on service lines, physicians and targeted community services gives this vital communications tool both a “big-city hospital” look and a hometown feel to the site.
   Visit www.rmccares.org

• CyberQuest Distance Learning Program
ConnectGov, Inc.
Developed in collaboration with educators at MIT, this program is a web-based math and science learning platform for public school students featuring the animated Robotic Teacher, which helps prepare students for college placement. Upon reviewing the product, a five-year contract for CyberQuest was signed by the District of Columbia, the first ever distance-learning program for public schools in the nation's capitol.

• “Healing Hearts Close To Home” Video
Northeast Alabama Regional Medical Center Video
This testimonial video to promote a hospital’s new heart surgery program is highly popular for speaking engagements throughout northeast Alabama. The video features actual patients, many of whom are well known in the community, offering non-scripted, yet heartfelt thoughts about their experience with heart disease, life and death, and the hospital’s Heart Care Team.
   View Video
   Real Player
   Windows Media Player

• Professional Writing
BancorpSouth: Plan Your Work and Work Your Plan – PRSA Tactics
   See the brochure (pdf)

• Health Care Campaign
To promote the opening of a newly equipped oncology division for a community hospital, a series of testimonial ads from actual cancer patients was published. Simple, thought-provoking copy spotlighted patients in every day settings to personalize the very personal story of cancer.
   See the ads (pdf)

• Annual Conference Brochure
National Association of Consumer Affairs Administrators
The annual conference for NACAA, the National Association of Consumer Agency Administrators, is the single most important activity for the group's visibility, recognition, education, networking and fundraising.
   See the brochure (pdf)